GMI 102 BUSINESS MANAGEMENT EXPERIENCE

EPM,GMI, KMUTT

ANNOUNCEMENTS

Instructor:      Asst. Prof. Dr. Supachart Iamratanakul 

Office:             Classroom Building 5 (CB5), 8th floor

Email:       supachart9@gmail.com

Office hours:      To be announced or by appointment


Instructor:      Asst. Prof. Dr. Parameth Voraseyanont (ผศ. ดร.ปารเมศ วรเศยานนท์)

Office:             Classroom Building 5 (CB5), 8th floor

Email:       Parameth.vor@kmutt.ac.th  

Office hours:      To be announced or by appointment

Lecture Time:     Tue 13.00-16.00 PM

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COURSE DESCRIPTION

Introduction to common aims and characteristics of business and what makes them different. Business structures, cultures, and functions. An introduction to human resource management in business, An introduction to accounting and finance in business, An introduction to marketing in business, Business and social responsibility, business plan development.


Pre-requisite: None

Designed for: Undergraduate

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COURSE LEARNNG OBJECTIVES

CLO 1: Students can identify fundamental components for setting up a business, plan an organization structure, and analyze financial report. 

CLO 2: Students can develop a business idea and draft a business plan. 

LEARNING MODULES

Date

Topics

Materials

Class 1

17.1

Foundation of business - The business mindset

[Simulation game | Manual

Class 2

24.1

International business 

Additional reading: (1) Vietnam market challenge (2) Laos market challenge (3) Cambodia market challenge (4) Thailand market challenge 

Case discussion: EA | CRC]

Class 3

31.1

Economic analysis and business decisions

Case study 1: TH | ENG

Case study 2 (AOT): TH | ENG

Case study 3 (BAFS): คลิกที่นี่ TH | ENG

วีดีโอที่เกี่ยวข้อง: ตัวอย่างการวิเคราะห์เศรษกิจ  | 10 อันดับประเทศในเอเซียตะวันออกเฉียงใต้ที่มีกำลังซื้อสูงสุด | How the rich get richer?

Class 4

7.2

Roles of marketing in business

Case example: Marketing plan 

Class 5

14.2

Digital marketing in new business era

Class 7

28.2

The fundamental of management 

Class 8

7.3

Designing a competitive business model and building a solid strategic plan

Checklist: Powerful mission statement 

Working tools: Threats levels calculation | Key success factor | Who is your competitor?  

Class 9

14.3

Mid-term examination

Instruction: mid-term examination start at 13.00 PM - 18.00 PM. It is an open book examination. Total score is 25. If you are ready click here to take a mid-term examination.

Class examination

Class 10

21.3

Organization behaviour

PPT | CLIP

Class 11

28.3

Leadership and communication

PPT | CLIP

Class 12

4.4

Human resources management

PPT | CLIP

Class 13

11.4

Computer and information management

PPT | CLIP

Class 14

18.4

Introduction to accounting 

PPT | CLIP

Class 15

25.4

Financial management 

PPT | CLIP

Class 16

2.5

Business plan development 

PPT | CLIP

Class 17

9.5

Final examination

Class examination

COURSE MATERIALS

TEACHING AND LEARNING ACTIVITIES

CLO

Teaching and learning activities

Remarks

CLO 1,CLO 2

Lectures and in-class discussions

Able to understand, synthesis and reflect theories.  

2 Hours for lecture and 1 for class reflection

CLO 1,CLO 2

Assignments and project (s)

Aple to apply theories in to various form of situation and present to get feedback from instructure and participants.  

Activities, exercise, group assignment and individual exercise 

ASSESSMENT ITEMS (AIs)

AIs No.

CLO

Assessment items

Weighting

1

CLO 1, CLO 2, CLO 3

Assignments quizes and class discussions

20%

2

CLO 1, CLO 2, CLO 3

Term project

20%

3

CLO 1, CLO 2, CLO 3

Mid-term examination

20%

4

CLO 1, CLO 2, CLO 3

Final-term examination

40%

SCORE ALLOCATION

CLO

Assignment

Class activities

Mid-term examination

Final examination

CLO 1

-

5

10

5

CLO 2

5

30

15

15

TOTAL

20

35

25

20

ASSESSMENT STANDARDS

Assessment standards

Grading criteria

Performance

Excellent

A

Students show excellent ability to analyze and critically synthesize all aspects of the course as outlined in course objectives. They have extensive knowledge to fulfill the course objectives and develop their own solutions based on skills acquired from the course.

GOOD

B+/B

Students show evidence of knowing how to apply appropriate concepts and theories to handle related case examples.

MARGINAL

C+/C

Students know how to apply concepts and theories to address related issues as outlined in course objectives, but are marginally familiar with how to integrate skills and knowledge to handle complex cases or problems

DO NOT MEET EXPECTATION

D+/D/F

Students show lack of understanding in concepts and theories as outlined in course objectives, and are able to handle only simple problems, still with errors.