GMI 102 BUSINESS MANAGEMENT EXPERIENCE
EPM,GMI, KMUTT
Instructor: Asst. Prof. Dr. Parameth Voraseyanont
Office: Classroom Building 5 (CB5), 8th floor
Email: Parameth.vor@kmutt.ac.th
Office hours: To be announced or by appointment
Lecture Time: Wed 09.00-12.00 PM
Announcement
UWifi: Gmi 2 XX Password: gmi4709799
Zoom meeting: https://kmutt-ac-th.zoom.us/j/3421409736?omn=95544517348 (Meeting ID: 342 140 9736)
Instructor: Asst. Prof. Dr. Supachart Iamratanakul
Office: Classroom Building 5 (CB5), 8th floor
Email: supachart9@gmail.com
Office hours: To be announced or by appointment
Instructor: Asst. Prof. Dr. Parameth Voraseyanont
Office: Classroom Building 5 (CB5), 8th floor
Email: Parameth.vor@kmutt.ac.th
Office hours: To be announced or by appointment
Lecture Time: Tue 13.00-16.00 PM
Assessment & Score
Access your assessment score here
Course description
Introduction to common aims and characteristics of business and what makes them different. Business structures, cultures, and functions. An introduction to human resource management in business, An introduction to accounting and finance in business, An introduction to marketing in business, Business and social responsibility, business plan development.
Pre-requisite: None
Designed for: Undergraduate
ความสามารถที่ควรได้หลังจากเรียนในรายวิชานี้ (ดูที่นี่)
Course learning objectives
CLO 1: Students can identify fundamental components for setting up a business, plan an organization structure, and analyze financial report.
CLO 2: Students can develop a business idea and draft a business plan.
Learning module
Class 1 (22/1) The fundamental of management
Class 2 (29/1) International business
Learning material: PPT
Additional reading: (1) Vietnam market challenge (2) Laos market challenge (3) Cambodia market challenge (4) Thailand market challenge
Class 3 (5/2) Economic analysis and business decisions
Learning material: PPT
Case study 3 (BAFS): คลิกที่นี่ TH | ENG
วีดีโอที่เกี่ยวข้อง: ตัวอย่างการวิเคราะห์เศรษฐกิจ | 10 อันดับประเทศในเอเซียตะวันออกเฉียงใต้ที่มีกำลังซื้อสูงสุด | How the rich get richer?
Class 4 (12/2) Roles of marketing in business
Learning material: PPT
Case example: Marketing plan
Class 5 (19/2) Digital marketing in new business era
Learning material: PPT
Case example: Marketing plan
Class 6 (26/2) Form of business enterprise
Learning material: PPT
Tools: The stardard partnership agreement checklist | The standard information for registering a corporation
Exercise: Types of business ownership
Class 7 (5/3) Test you management concept
Class 8 (12/3) Designing a competitive business model and building a solid strategic plan
Learning material: PPT
Checklist: Powerful mission statement
Working tools: Threats levels calculation | Key success factor | Who is your competitor?
Class 9 (19/3) Examination
Instruction: mid-term examination start at 13.00 PM - 18.00 PM. It is an open book examination. Total score is 25. If you are ready click here to take a mid-term examination.
COURSE MATERIALS
Handout In-class
Ebert, R. J., Griffin, R. W., Starke, F. A., & Dracopoulos, G. (2011). Business essentials. NJ: Prentice Hall.
Solomon, M., Poatsy, M. A., Martin, K., & Shields, K. (2012). Better Business. Pearson Education Canada.
Bovée, C. L., Thill, J. V., & Schatzman, B. E. (2013). Business in action (p. 608). Pearson.
TEACHING AND LEARNING ACTIVITIES
CLO
Teaching and learning activities
Remarks
CLO 1,CLO 2
Lectures and in-class discussions
Able to understand, synthesis and reflect theories.
2 Hours for lecture and 1 for class reflection
CLO 1,CLO 2
Assignments and project (s)
Aple to apply theories in to various form of situation and present to get feedback from instructure and participants.
Activities, exercise, group assignment and individual exercise
ASSESSMENT ITEMS (AIs)
AIs No.
CLO
Assessment items
Weighting
1
CLO 1, CLO 2, CLO 3
Assignments quizes and class discussions
20%
2
CLO 1, CLO 2, CLO 3
Term project
20%
3
CLO 1, CLO 2, CLO 3
Mid-term examination
20%
4
CLO 1, CLO 2, CLO 3
Final-term examination
40%
SCORE ALLOCATION
CLO
Assignment
Class activities
Mid-term examination
Final examination
CLO 1
-
5
10
5
CLO 2
5
30
15
15
TOTAL
20
35
25
20
ASSESSMENT STANDARDS
Assessment standards
Grading criteria
Performance
Excellent
A
Students show excellent ability to analyze and critically synthesize all aspects of the course as outlined in course objectives. They have extensive knowledge to fulfill the course objectives and develop their own solutions based on skills acquired from the course.
GOOD
B+/B
Students show evidence of knowing how to apply appropriate concepts and theories to handle related case examples.
MARGINAL
C+/C
Students know how to apply concepts and theories to address related issues as outlined in course objectives, but are marginally familiar with how to integrate skills and knowledge to handle complex cases or problems
DO NOT MEET EXPECTATION
D+/D/F
Students show lack of understanding in concepts and theories as outlined in course objectives, and are able to handle only simple problems, still with errors.
ลิงค์ที่เกี่ยวข้อง
บทความชวนคิดด้านธุรกิจ
คลิกที่นี่เพื่อเข้าดูบทความธุรกิจ ตั้งแต่การกาโอกาศ การตั้งกิจการ การพัฒนากลยุทธ์ธุรกิจ การพัฒนาโครงสร้างองค์กร การทำการตลาด การตลาดดิจิทัล การเงินและการเข้าถึงแหล่งทุน รวมถึงการเตรียมความพร้อมในการเข้าสู่ตลาดทุน
MBA. Entrepreneurship, Innovation, and Sustainability
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