EPM,GMI, KMUTT
Instructor: Asst. Prof. Dr. Parameth Voraseyanont
Office: Classroom Building 5 (CB5), 8th floor
Email: Parameth.vor@kmutt.ac.th
Office hours: To be announced or by appointment
Lecture Time: Wed 09.00-12.00 PM
Announcement
This week (Class 8: 13/3), Watch the video and read through the PPT. Any question regarding to the lesson shall be asked next week.
UWifi: Gmi 2 XX Password: gmi4709799
Zoom meeting: https://kmutt-ac-th.zoom.us/j/3421409736?omn=95544517348 (Meeting ID: 342 140 9736)
Instructor: Asst. Prof. Dr. Supachart Iamratanakul
Office: Classroom Building 5 (CB5), 8th floor
Email: supachart9@gmail.com
Office hours: To be announced or by appointment
Instructor: Asst. Prof. Dr. Parameth Voraseyanont
Office: Classroom Building 5 (CB5), 8th floor
Email: Parameth.vor@kmutt.ac.th
Office hours: To be announced or by appointment
Lecture Time: Wed 9.30-12.30 PM
Assessment & Score
Access your assessment score here
Course description
Introduction to common aims and characteristics of business and what makes them different. Business structures, cultures, and functions. An introduction to human resource management in business, An introduction to accounting and finance in business, An introduction to marketing in business, Business and social responsibility, business plan development.
Pre-requisite: None
Designed for: Undergraduate
ความสามารถที่ควรได้หลังจากเรียนในรายวิชานี้ (ดูที่นี่)
Course learning objectives
CLO 1: Identify factors that inform the transformation of business and society.
CLO 2: Analyse information and predict future business trends.
CLO 3: Identify fundamental components for setting up a business, design an organization structure, analyze financial report, and accounting.
Learning module
Class 1 (22/1) The fundamental of management
Class 2 (29/1) Critical success factors and key success factors
Class 3 (5/2) Economic analysis and business decisions
Learning material: PPT
Case study 3 (BAFS): คลิกที่นี่ TH | ENG
วีดีโอที่เกี่ยวข้อง: ตัวอย่างการวิเคราะห์เศรษฐกิจ | 10 อันดับประเทศในเอเซียตะวันออกเฉียงใต้ที่มีกำลังซื้อสูงสุด | How the rich get richer?
Class 4 (12/2) Value proposition, value chain, and supply chain management
Class 5 (19/2) External analysis and five forces
Learning material: Thai | English | Video
Additional material: SWOT analysis
Class 7 (26/2) International business
Learning material: PPT
Additional reading: (1) Vietnam market challenge (2) Laos market challenge (3) Cambodia market challenge (4) Thailand market challenge
Class 8 (5/3) Roles of marketing in business
Learning instruction: Watch the video and read through the PPT. Any question regarding to the lesson shall be asked next week.
Learning material: PPT | Video
Template: Marketing plan template
Case example: Marketing plan
Class 6 (12/3) Digital marketing in new business era
Learning material: PPT
Case example: media plan
Suggested video: E-commerce trends | Media landscape | PDPA
Class 9 (19/3) Examination
Instruction: mid-term examination start at 13.00 PM - 18.00 PM. It is an open book examination. Total score is 25. If you are ready click here to take a mid-term examination.
COURSE MATERIALS
Handout In-class
Ebert, R. J., Griffin, R. W., Starke, F. A., & Dracopoulos, G. (2011). Business essentials. NJ: Prentice Hall.
Solomon, M., Poatsy, M. A., Martin, K., & Shields, K. (2012). Better Business. Pearson Education Canada.
Bovée, C. L., Thill, J. V., & Schatzman, B. E. (2013). Business in action (p. 608). Pearson.
TEACHING AND LEARNING ACTIVITIES
CLO
Teaching and learning activities
Remarks
CLO 1,CLO 2
Lectures and in-class discussions
Able to understand, synthesis and reflect theories.
2 Hours for lecture and 1 for class reflection
CLO 1,CLO 2
Assignments and project (s)
Aple to apply theories in to various form of situation and present to get feedback from instructure and participants.
Activities, exercise, group assignment and individual exercise
ASSESSMENT ITEMS (AIs)
AIs No.
CLO
Assessment items
Weighting
1
CLO 1, CLO 2, CLO 3
Assignments quizes and class discussions
20%
2
CLO 1, CLO 2, CLO 3
Term project
20%
3
CLO 1, CLO 2, CLO 3
Mid-term examination
20%
4
CLO 1, CLO 2, CLO 3
Final-term examination
40%
SCORE ALLOCATION
CLO
Assignment
Class activities
Mid-term examination
Final examination
CLO 1
-
5
10
5
CLO 2
5
30
15
15
TOTAL
20
35
25
20
ASSESSMENT STANDARDS
Assessment standards
Grading criteria
Performance
Excellent
A
Students show excellent ability to analyze and critically synthesize all aspects of the course as outlined in course objectives. They have extensive knowledge to fulfill the course objectives and develop their own solutions based on skills acquired from the course.
GOOD
B+/B
Students show evidence of knowing how to apply appropriate concepts and theories to handle related case examples.
MARGINAL
C+/C
Students know how to apply concepts and theories to address related issues as outlined in course objectives, but are marginally familiar with how to integrate skills and knowledge to handle complex cases or problems
DO NOT MEET EXPECTATION
D+/D/F
Students show lack of understanding in concepts and theories as outlined in course objectives, and are able to handle only simple problems, still with errors.
ลิงค์ที่เกี่ยวข้อง
บทความชวนคิดด้านธุรกิจ
คลิกที่นี่เพื่อเข้าดูบทความธุรกิจ ตั้งแต่การกาโอกาศ การตั้งกิจการ การพัฒนากลยุทธ์ธุรกิจ การพัฒนาโครงสร้างองค์กร การทำการตลาด การตลาดดิจิทัล การเงินและการเข้าถึงแหล่งทุน รวมถึงการเตรียมความพร้อมในการเข้าสู่ตลาดทุน
เพิ่มเราเป็นเพื่อนในเฟสบุ๊คเพื่อรับข่าวสารและข้อมูลต่อยอดความเข้าใจ